Google AdWords Setup and Support Services

If you delve into the financials of Google you see that its 2007 year-end revenue was USD 16.59 billion.  Dig deeper into these figures and you read that over 95% of this revenue is attributed to advertising sources.  AdWords generates the lion's share of this amount - it is quite frankly a money-making machine.

And, as you need to bid for your keywords against others for the position your ad displays, this revenue line is only going to go up. However, even with this upward trend of keyword prices there is still money to be made with AdWords.

So our goal with all AdWords clients we manage is to show them how to treat the money spent with AdWords as an investment - and sometimes a lucrative one at that - so that they can reliably make more from the system than Google takes from them.

The problems this type of work solves.

Optimising your website for organic search traffic takes time to reveal results.  How long depends on the competitive nature of the terms you are going after.   If you have a desire to gain traffic at speed then Google AdWords could be for you.  It is also an option when you need to be seen in the search results for 100 keywords when you own a website that in its current state will only support optimization for 50.

How it will make your site sell more.

Of course you pay for this extra pace and wider coverage - but, that said, if you own a website that can buy clicks at market rates AND convert them into profitable leads, then you will never be short of traffic.  Because, while your organic search results will jiggle around, up and down with the latest index updates, once managed properly, paid advertising can supply a steady, predictable and profitable stream of traffic that can and will build businesses.

What needs to happen BEFORE this type of work is completed?

Yes, Analytics needs to be up and running before you send any money the search engine's way.  Plus, there is a growing need to take on and apply the core requirements for effective organic search engine work to help improve your paid search results.

What coaching content do we offer in this area?

Try these content areas:

Google AdWords Double Coaching Pack