Permission's Online Marketing Services

Finding an ‘Expert’ is Not the Hard Part. We understand that the Internet has its fair share of ‘experts’ that can make the act of seeking advice a rather daunting task for those new to the game.  Adding to this is the further complication of not knowing what you don’t know and therefore finding answers to the wrong questions.  Back in November 2007 we launched our group coaching course to help businesses in situations like these.  For $5.95 plus GST you can receive a 30-day trial and a range of content that should help you begin to uncover the points that you need to focus on.

The 80/20 principle is alive and well in website marketing. For those with limited time to focus on this area (which makes up around 95% of our clients), this point should make for pleasant reading.  For instance, you should find that 20% of your web pages will drive 80% of your website’s effectiveness, 20% of your search keywords will deliver 80% of your best prospects, and 20% of the copy on your site will be responsible for turning 80% of your visitors into browsers. We help you find the 20% sweetspots in these and other areas so that you can make the best use of the limited time you have for improving your website.

You don’t need to be technical to make the right decisions. In nearly all cases, the big decisions you will need to make when optimising your website will revolve around your business and the types of customers you want to retain and attract.  Yes, implementing these decisions may include the use of some technical jargon (like META tags and URL tracking) and we will explain what these mean in minutes.  No, it’s identifying which customers you want to retain and target, and how you go about this, that makes the brain ache.