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Another twelve months of email marketing lie ahead but should you carry on in January just as you ended in December?

The start of a New Year is a great time to take stock of the last 12 months of email marketing statistics to determine what trends, if any, signify the need for an email marketing strategy review.

To start this process I suggest you tabulate the key email messaging statistics for last year’s campaigns including invalids, bounces, opens, clicks and unsubscribes.